Hi, I'm Riniel
I currently lead product design at PureHealth, where I'm helping to build an agentic healthcare ecosystem through AI-driven workflows that are reshaping how teams design and ship in the GCC.
Most recently, I led design for SHARE at Majid Al Futtaim, a connected lifestyle platform with 5M+ members spanning rewards, retail, and financial services; building and scaling a small, high-impact team.
SHARE Rewards
• 5M+ Members
• AED 1.83Bn Revenue growth
• Multi-brand Design Systems
• Multi-language Support
Over the past 14+ years I have
→ Led design for platforms serving 5M+ members
→ Business growth from AED 107M to AED 1.83Bn through strategic design
→ Built and scaled design teams from 0 to 24 designers
→ Created unified design systems powering multi-platform ecosystems
→ Established AI integration into design workflows for 20-40% velocity increase
