Hi, I'm Riniel
I'm a Design Director and Product Design Lead currently in Dubai, 🇦🇪 UAE, origionally from Cape Town, 🇿🇦 ZA.
I help startups and design teams from around the world organise, create and challenge complex design problems while focusing on business growth, solving real problems and challenging convention.
14+ years
designing digital products & experiences from the ground up
10 years
leading teams
6 years
completely remotely
6 years
leading global teams
What I do
Create design strategies
Conduct design research, test hypothesis and validate ideas
Design intuitive experiences
Reshape how teams work through generative tools & systems
Mentor & grow design teams
Design system and frameworks that empower cross-functional teams
